The American Association of Advertising Agencies (4As) named our Account Leadership workshop one of the top three most popular seminars offered by the 4As in 2014, according to the association’s Year In Review. The one-day 4As workshop, which is held in various locations around the country, is also offered directly to agencies by Wild Blue Yonder.
Workshop topics include: developing goals and strategy for client leadership; stimulating organic growth from existing clients; identifying client’s unmet needs; partnering with creative for great work; enhancing client relationships; and managing difficult clients and tough situations.
We also offer a number of popular talent development workshops and webinars designed to enhance the skills of agency staff working in account management, creative, media, planning and digital. Additionally, we provide consulting services to agency senior management on the topics of staff leadership development, company culture and team communications.