In today’s fast-paced, project-based world when there’s no time for missteps or miscommunication with clients, account managers and team leads must know how to navigate potentially difficult conversations when discussing budgets, fees, deadlines, project deliverables, success metrics, etc.These skills become particularly important when your firm is one of several agency partners working together on behalf of a common client — and you find yourself operating among multiple parties who may have competing interests.
Recruiting, engaging and retaining top talent is crucial for any ad agency competing in today’s marketing environment. Yet it remains one of the most challenging and elusive aspects of agency management — how can we effectively attract and engage the people who will take our agency to the next level?
