The Top 3 Reasons Our Clients Hire Us:
Sheila Campbell, Founding Partner
Sheila Campbell founded Wild Blue Yonder to work with ad agencies, corporate promotion departments and other organizations that need both creativity and strategic thinking as drivers of their success.
Her clients have included Coca-Cola, the World Bank, Princeton University, National Geographic, the Inter-American Development Bank, Los Alamos National Labs and the Boston Museum of Fine Arts, among others. She’s worked with well over 100 ad agencies of all types and sizes, including McCann Worldwide, Arnold, JWT, Publicis and Razorfish, as well as the 4A’s (American Association of Advertising Agencies), Asociación Mexicana de Agencias de Publicidad and the Institute of Communications Agencies in Canada.
She has a masters degree in organization development from The American University, and she is co-author, with Merianne and Jeff Liteman, of Retreats That Work: Everything You Need to Know about Planning and Leading Great Offsites published by John Wiley & Sons.
Before starting Wild Blue Yonder, Sheila was president of her own ad agency in Washington, DC. In her agency life, she worked on accounts like Marriott Hotels, Apple Computer, National Public Radio, Duron Paint and a regional airline which has since – like so many – been gobbled up.
Sheila has taught strategy and creativity in the MBA program at Johns Hopkins University, and she has directed the Mid-Atlantic and Kansas City Institutes for Advanced Advertising Studies sponsored by the 4A’s. Also for 4A’s, she conducts workshops in account management relationships and leadership for ad agency groups around the country.
Sheila has served on the Board of Trustees for Worldwide Partners, Inc., the world’s largest network of independent ad agencies, and on the Board of Governors of the American Association of Advertising Agencies Mid-Atlantic Council. For many years she was a docent at the National Gallery of Art.
In her off time, Sheila travels, most recently to South Africa, India and Ethiopia. She spends a couple of months a year in France, where she plans and leads group trips for Politics & Prose, one of the largest US independent bookstores. (Sadly, despite her best efforts, she still only speaks tourist French.) She has hiked in such places as the Sahara, the Amazon, the Himalayas and all over western Europe, completing several segments of the fabled Santiago Compostela. Twice she has walked across England alone.
Gary Duke, Managing Partner & Chief Talent Officer
Gary designs and leads training programs for ad agencies and marketing organizations looking to enhance the leadership, creative thinking, strategic and communication skills of their employees.
He is also a recognized thought leader and Talent Development Partner with the American Association of Advertising Agencies, where he conducts seminars and training programs around the country. He applies his 25+ years of ad agency and client side experience to every training session, infusing learning theory with practical real world knowledge – and more than a few hair-raising stories along the way.
Before joining Wild Blue Yonder, Gary founded EmpowerBrand, LLC, a marketing consulting and corporate training firm focused on empowering brand marketers to achieve their goals. Prior to that, Gary served as Executive Vice President, Chief Brand Strategist at MDB Communications, a leading independent advertising agency. Gary oversaw the agency’s strategic planning, media and account management disciplines.
During Gary’s 17-year tenure at MDB, the firm earned a spot on Advertising Age’s Top US Agency Brands by Revenue List as well as the Inc. 500 List of America’s Fastest Growing Companies. Under Gary’s leadership, MDB evolved its offering from traditional advertising to marketing programs utilizing the latest digital and social media best practices.
Before joining MDB, Gary served in several senior agency and client-side positions for national and regional companies and has first-hand knowledge of the pressures brand marketers experience. Not coincidentally, Gary started his career at Rosenthal, Greene & Campbell, the highly successful ad agency that Wild Blue Yonder president Sheila Campbell founded.
Gary lives in Washington, DC and when he’s not traveling around the country for work, he often heads back out on the road to discover new places and life experiences abroad.