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Upcoming 4As Webinars

Join Gary for two upcoming webinars sponsored by the American Association of Advertising Agencies (4As):
Negotiating Budgets, Deadlines, Scopes and Other Tough Topics With Clients
February 11, 2016 1:00 pm EST

In today’s fast-paced, project-based world when there’s no time for missteps or miscommunication with clients, account managers and team leads must know how to navigate potentially difficult conversations when discussing budgets, fees, deadlines, project deliverables, success metrics, etc.These skills become particularly important when your firm is one of several agency partners working together on behalf of a common client — and you find yourself operating among multiple parties who may have competing interests.

More info here.
Talent Management Innovations: How to Attract and Retain Top Talent
March 31, 2016 1:00 pm EDT

Recruiting, engaging and retaining top talent is crucial for any ad agency competing in today’s marketing environment. Yet it remains one of the most challenging and elusive aspects of agency management — how can we effectively attract and engage the people who will take our agency to the next level?

More info here.
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