In our agency consulting work, Sheila and I see this scenario play out all the time:
Your clients are ditching AOR agreements left and right. And they're demanding that you collaborate with more and more external agency partners, making it tougher to complete deliverables.
Yet, you still need to find a way to produce your agency's work on time and on budget, to avoid the dreaded scope creep. Sound familiar?
Because of these new realities, agency project management has become exceedingly complex. Not only are project managers responsible for the work contained within their own agencies, but they must now coordinate with — and often lead — other agencies with whom they have little or no prior working relationship. What key skills do they need to pull it off?
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