Here are a few of the companies we've worked with.
"Sheila and Gary’s passion for the business and history of working in the advertising trenches made them instantly credible. Our people believed in the workshops, looked forward to them, and are putting the lessons learned into practice with great success."
— Chris Laughlin
President & CEO
Every one of our programs is taught directly by the firm's partners, Gary Duke or Sheila Campbell. We both have extensive ad agency and client-side experience, and know what it takes to succeed in a profession that challenges your creativity, efficiency and - quite frankly, your stamina - on a daily basis. We speak your language.
Our training programs are designed so that people can put what they’ve learned into practice the very next day. The format of every session is highly experiential and participative. And each program can be customized to your specific training objectives. We know that time is at a premium, so our content is adaptable to short segments – whatever works best in your agency or company.
Our onsite training workshops offer practical and intensive training to help restore initiative and improve productivity with the added benefit that your employees will be happier with their work.
Training content can be individually customized for your organization’s training requirements. Workshops run from a half to a full day and can accommodate varying numbers of participants.
Our webinars allow your team to experience much of our training content in an abbreviated format that accommodates busy schedules. Each webinar is presented live by either Gary or Sheila, providing us with the opportunity to customize the content to your organization’s needs and to answer any questions that come up during the presentation.
All webinars are approximately one hour in length, and can be modified into shorter formats, if needed.
American Association of Advertising Agencies (4As)
2016 Talent Development Partner
Our workshops and webinars cover a wide variety of topics, from leadership skills to enhancing creativity.
“I’ve never left a seminar with so many tangible points of action that apply directly to MY clients.
Thank you, thank you, thank you!” - WBY Workshop Participant
Cited by the 4As as one of its top 3 most popular agency training seminars.
Account managers and client-facing specialists must lead their clients, not merely service them. The Client Leadership Workshop uses this as the guiding principle to help agency managers determine how to spend their time most effectively and productively.
This transformational workshop moves managers from “servicing an account” to “leading the client.” It’s based on enhancing critical skill areas, including:
Today’s competitive environment essentially requires that everyone in the agency be a more creative thinker. Developing creative skills is not just for people who have writing or design talent; anyone can learn to make their brain more fluent in producing new ideas.
This highly participative workshop demonstrates why traditional brainstorming doesn’t work, and introduces people to a much more effective method – based on the latest research in brain science – for developing all kinds of ideas in the agency, for any department, and both with groups and individually. Participants will learn:
Consultative Selling for Organic Account Growth
Even the best of clients are often reluctant to accept and try new ideas. Participants will learn how to recognize the signs that indicate a client is ready for change – and how to create that readiness by taking advance actions.
Skills learned also include a new way to listen deeply and how to identify the different levels of client need. Participants learn how to generate new ideas for clients using current social, technological and economic trends, and how to use communications styles for making their recommendations more enticing to clients. Areas we will focus on include:
Participants learn how the agency profits and loses money, how to protect the agency’s financial interests with clients, and how to increase income from the agency’s existing accounts.
It's designed for account executives, account supervisors, creatives, production managers, and any non-finance manager who has financial responsibilities. The workshop covers:
This workshop teaches a methodology for developing and evaluating ideas that deliver specific business goals. It defines a process for how to think strategically about the client’s objectives, devise and evaluate alternatives, make hard choices, and align tactics.
Most agencies need a deeper understanding of these areas to be credible with their clients. Without such knowledge, new campaigns run the risk of being good advertising ideas but not necessarily good business strategy. It’s also an update on some of the latest ideas in strategy. Participants will learn:
Managing Up & Sideways
Typically, the most difficult relationships for people in agencies are not their direct reports, but working with their peers and senior management. Too often conflict arises when people from different disciplines don’t understand each other – or simply have such varying priorities that they don’t remember that everyone has a stake in the outcome.
This workshop will help participants develop the awareness and skills they need to navigate these tough relationships. And they’ll also learn what their senior management expects from them, and how to maintain positive, productive relationships with the agency’s leaders.
This workshop is designed for anyone in the agency who is new to supervising other people, or who needs a refresher course in being a more effective manager.
Participants learn specific methods for keeping the team on track. They will practice their skills using real-life scenarios. The workshop includes:
More and more we realize that what moves and motivates clients are often the stories we tell to make our points. Being an effective storyteller in business takes discipline; we have to learn when and how to use stories, and to develop the stories that will be most persuasive.
At the same time, our stories must be short, memorable and – most importantly – demonstrate a key point.
In this workshop for anyone who is client-facing, people develop stories and practice telling them in a concise but compelling way. We also use improv to help people speak more extemporaneously, plus how to support each other in their storytelling.
From Project Manager to Project Master
Even though every agency has its own process for managing projects, each project manager needs specific skills in order to run that process effectively: inspiring and leading teams, mastering negotiations, facilitating internal and external communications, and resolving the conflicts that invariably arise between team members.
In addition, many project managers must now coordinate and collaborate with other agencies their clients are using. And, as agencies outsource more and more services, project managers must navigate those business relationships with outside vendors.
In this workshop, participants will learn how to manage all of those relationships so skillfully that they become not just managers, but masters of the projects and agency processes.
The workshop is appropriate for people in project management at any level who desire to become more effective in their day-to-day work.
The very best way for people to learn persuasive presentation skills is not to listen, watch and try to emulate, but to practice. In this intense but friendly workshop, participants get a chance to try out what they’re learning in front of the group, with live feedback, in a supportive environment.
Each person will make several mini-presentations as they develop their personal style, practice new techniques and learn first-hand what others respond to best about his or her natural style. The workshop includes:
In this set of two one-day workshops, people learn both how to participate effectively in teams and how to lead their own teams. Although the two days complement each other, they can also be taken as stand-alone workshops.
Workshop A: For Team Leaders
This workshop focuses on best practices for leading teams to a high performance level with maximum engagement.
Workshop B: For Team Members
This workshop focuses on how to organize and improve team performance. Participants will learn best practices for working with groups of people who bring different disciplines, mindsets and backgrounds to a project. They will reflect on their past team experiences and strategize how to make their current teams more effective.
This workshop is particularly effective for intact work teams who wish to improve their performance. In addition, they’ll learn how to:
Business Writing Skills
We write proposals, reports, plans, creative briefs, emails and PowerPoint presentations every day. Almost every one of these messages is intended, directly or indirectly, to persuade someone to move toward “yes.” The style of our writing nudges readers toward or away from that goal, no matter how good the content.
Effective writing doesn’t come naturally to everyone. But everyone can follow simple guidelines to make their writing more persuasive. In this workshop, participants will constantly practice what they’re learning with short writing exercises they share with the group. The workshop includes:
Companies convene retreats for many reasons – shaping strategic planning and action, building stronger teams, boosting creativity and problem-solving skills, jump-starting positive culture change, enhancing inter-departmental or client relationships and much more. We design and facilitate offsite retreats that help organizations reach their goals. Every retreat is constructed carefully around your own needs.
Preparing for your retreat
We begin by interviewing key people in your organization. What you and they tell us guides us in custom-designing an approach that responds to your strengths, challenges, and goals. We work in partnership with you every step of the way.
Retreats give people time to dig deeply into their organization’s issues and develop appropriate strategies to address them. As a result, key decisions and plans made at retreats often have more solid and lasting support than those made in more hierarchical meetings.
Holding your retreat
At their best, retreats are a powerful means to bring about positive change. They provide a space where people are freed up from their day-to-day flurry of activities so they can think in fresh ways. The casual dress and informal structures of a retreat create an environment where participants can get to know and learn to trust one another, explore issues more openly, and generate new ideas more creatively.
Meet Our Team
Sheila Campbell, Founding Partner & CEO
Sheila Campbell founded Wild Blue Yonder to work with ad agencies, corporate promotion departments and other organizations that need both creativity and strategic thinking as drivers of their success.
Her clients have included Coca-Cola, the World Bank, Princeton University, National Geographic Television, America Online, the Inter-American Development Bank, Los Alamos National Labs and the Boston Museum of Fine Arts, among others. She’s worked with well over 100 ad agencies of all types and sizes, including McCann Worldwide, Arnold, JWT, Publicis and Razorfish, as well as the 4A’s (American Association of Advertising Agencies), Asociación Mexicana de Agencias de Publicidad and the Institute of Communications Agencies in Canada.
She has a masters degree in organization development from The American University, and she is co-author, with Merianne and Jeff Liteman, of Retreats That Work: Everything You Need to Know about Planning and Leading Great Offsites published by John Wiley & Sons.
Before starting Wild Blue Yonder, Sheila was president of her own mid-size ad agency in Washington, DC. In her agency life, she worked on accounts like Marriott Hotels, Apple Computer, National Public Radio, Duron Paint and a regional airline which has since – like so many – been gobbled up.
Sheila has taught strategy and creativity in the MBA program at Johns Hopkins University, and she has directed the Mid-Atlantic and Kansas City Institutes for Advanced Advertising Studies sponsored by the 4A’s. Also for 4A’s, she conducts workshops in account management relationships and leadership for ad agency groups around the country.
Sheila has served on the Board of Trustees for Worldwide Partners, Inc., the world’s largest network of independent ad agencies, and on the Board of Governors of the American Association of Advertising Agencies Mid-Atlantic Council. For many years she was a docent at the National Gallery of Art.
In her off time, Sheila travels, most recently to South Africa, India and Ethiopia. She spends a couple of months a year in France, where she plans and leads group trips for Politics & Prose, one of the largest US independent bookstores. (Sadly, despite her best efforts, she still only speaks tourist French.) She has hiked in such places as the Sahara, the Amazon, the Himalayas and all over western Europe, completing several segments of the fabled Santiago Compostela. Twice she has walked across England alone.
Gary Duke, Partner & Chief Talent Officer
Gary designs and leads training programs for ad agencies and marketing organizations looking to enhance the leadership, creative thinking, strategic and communication skills of their employees.
He is also a Talent Development Partner with the American Association of Advertising Agencies, where he conducts seminars and training programs around the country. He applies his 25+ years of ad agency and client side experience to every training session, infusing learning theory with practical real world knowledge – and more than a few hair-raising stories along the way.
Before joining Wild Blue Yonder, Gary founded EmpowerBrand, LLC, a marketing consulting and corporate training firm focused on empowering brand marketers to achieve their goals. Prior to that, Gary served as Executive Vice President, Chief Brand Strategist at MDB Communications, a leading independent advertising agency. Gary oversaw the agency’s strategic planning, media and account management disciplines.
During Gary’s 17-year tenure at MDB, the firm earned a spot on Advertising Age’s Top US Agency Brands by Revenue List as well as the Inc. 500 List of America’s Fastest Growing Companies. Under Gary’s leadership, MDB evolved its offering from traditional advertising to marketing programs utilizing the latest digital and social media best practices.
Before joining MDB, Gary served in several senior agency and client-side positions for national and regional companies and has first-hand knowledge of the pressures brand marketers experience. Not coincidentally, Gary started his career at Rosenthal, Greene & Campbell, the highly successful ad agency that Wild Blue Yonder president Sheila Campbell founded.
Gary lives in Washington, DC and when he’s not traveling around the country for work, he often heads back out on the road to discover new places and life experiences – and wine, lots of wonderful wine.
Contact us for a
Fill out the contact form below and we'll follow up with you within 24 business hours.
If you prefer to give one of us a call, here's how you can reach us:
Sheila Campbell, Founding Partner & CEO: 301.587.4555
Gary Duke, Partner & Chief Talent Officer: 202.746.6055
Travel with Sheila
Place des Vosges, Paris
In addition to her training and consulting work, Sheila also designs and leads group trips to France and other places, primarily for the nationally-acclaimed independent bookstore Politics & Prose in Washington, DC.
If you’d like to check out her latest trips, you can find them on the Politics & Prose website. She and her business partner Donna Morris of Best Friend in Paris can also design custom group trips for your own organization.